Tools like Google Sidewiki are helping transform the marketplace into a meritocracy. You can't fight or control a meritocracy. As a marketer, your job now is to help it do its thing. Job one is to make sure your product is great and the user experience nothing short of fantastic. Once you nail that, find your enthusiasts - reward them and give them the tools to share. Find those who do not love you and convert them. The meritocracy can help you if you respect it.
in reference to:
"fight reputational triangulation"
- Don't Blame Google Sidewiki if Your Brand Takes Another Hit - Advertising Age - Digital (view on Google Sidewiki)
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