Advertising Age posted an interesting video today illustrating how a buyer's market and a more transparent marketplace allow consumers to dramatically compress their vacation purchase decision window. Vail Resorts responds by doing the same thing with their marketing plan.Social media and other short-close vehicles allow the company to fluidly read the market and execute more relevant and impactful programs week-to-week.
CEO Rob Katz awaits his Braveheart moment when having kept his powder dry, he can dominate the competition.
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